Friday's L.A. Times business section had article about how young people are voluntarily signing up to receive messages on their cell phones from companies where they shop. Why? Because they're not just getting ads, but also what they consider valuable, timely advice.
For example, Seventeen magazine is right now sending subscribers daily messages with suggestions of what to wear to the prom. Cosmo Girl offers advice on how to say no to alcohol. One company sells a video of a guy asking someone to the prom. For 99 cents you can send it to the person you want to ask.
This is one possible future I can imagine for workforce development services. A job seeker signs up to receive periodic messages by phone with tips on job hunting, interviewing, resume writing, networking, etc. from his or her local one-stop or WIB.
What about messages to job seekers' phones announcing new job openings related to their areas of interest? Someone at one of my CWA workshops suggested this last year.
There are details to work out. We wouldn't want to send out messages that would cost job seekers money to read. We'd have to make sure the messages are substantive and meaningful, not a waste of their time. This won't be for everyone - older job seekers will likely have much less interest than younger ones. And of course the 80K gorilla in the room: how would a one-stop get credit for this in their performance standards?
It's possible that getting an upbeat weekly reminder and useful info by phone might help keep job seekers focused and on track, thus improving outcomes. We won't know until we try.
Read the article for yourself (click here), and think about the kinds of information you share with customers regularly. Could you get it to them by phone?
Cell phone photo by Johnathan Lyman
Recent Comments